molly sweeney

For the Nashville Predators' "Music City Showdown" campaign, I was tasked with creating a dynamic and engaging visual experience that would bring together the excitement of live hockey, local music talent, and the brand presence of Dr Pepper. The project spanned multiple platforms, including in-venue digital signage, OOH digital displays around the stadium, in-store promotions, and digital/social media content. The design aimed to celebrate Nashville's unique music culture while emphasizing the team's energy and spirit. Featuring the Predators' beloved mascot, the design gave nod to both the team and to music. The Dr Pepper brand was seamlessly integrated, with creative product placements and familiar color schemes that evoked a fun, refreshing atmosphere, while connecting the brand to the excitement of the event.

For the launch of Bobby Berk’s furniture line with Raymour & Flanigan in Fall 2019, I designed graphics for the website landing page and a launch email that balanced both brands’ unique identities. This project required close collaboration with both teams to ensure a seamless blend of their visual standards. I carefully selected photography that highlighted the product while giving equal prominence to both logos and harmonizing brand colors to avoid visual conflict. Understanding that customer intrigue would be driven by Bobby Berk’s recognition, I strategically placed him as the focal point, guiding the viewer’s eye naturally toward the featured furniture.

For the Dr Pepper Stage at Country Music Fest, I developed a cohesive visual experience that seamlessly blended the festival’s vibrant art direction with Dr Pepper’s iconic branding. The project included stage graphics, digital ads for social media, and event signage, all designed to capture the energy of country music while reinforcing brand presence. The stage visuals complemented the festival’s aesthetic, ensuring a seamless integration with its overall look and feel. Creative logo and product placements were used to enhance brand visibility without overpowering the music-focused atmosphere. The social and signage elements extended this experience beyond the stage, engaging festival goers both online and on-site.

For Tap Root Fields, an environmentally friendly farmstead in Upstate New York, I designed packaging that reflected the brand’s sustainable ethos while maintaining consistency with its established guidelines. Each product—hemp flower, maple drizzle, hot sauce, and garlic salt—featured original hand-drawn illustrations that highlighted the farm’s natural ingredients and artisanal craftsmanship.

For Keurig’s monthly promotions at Costco, I designed a series of digital display ads, emails, and print ads showcasing Keurig coffee pods and brewers. Each month, the creative aligned with seasonal themes and consumer trends, ensuring a fresh and engaging presentation while maintaining brand consistency. The print ads, featured in Costco’s monthly publication, were crafted to stand out in a crowded marketplace, using bold visuals and compelling messaging to drive in-store purchases. Digital display ads and emails extended the campaign’s reach, providing a seamless omnichannel experience that encouraged customer engagement both online and in-store.

For this multi-region campaign, I designed an in-store shipper, signage, and limited-time soda pack packaging featuring a "Scan to Win" promotion tied to the ACC, Big 10, and Big 12 Basketball Championships. The artwork combined Crush’s bold, playful brand identity with dynamic basketball-inspired visuals, creating an engaging retail experience. Each design was tailored to align with the championship hosted in its respective region, ensuring local relevance while maintaining a cohesive national campaign. The in-store displays and packaging were crafted to stand out, driving consumer participation and excitement around both the tournament and the promotion.

Raymour & Flanigan was in need of both print and digital materials to be targeted to newly married couples and new homeowners. The deliverables would include a set of direct mail pieces as well as targeted emails. They needed to include a coupon as well as convey a large amount of information for first time buyers. My solution to this was to work using grids to contain all of the information without taking away from the photography. I also chose photos with similar color palettes to the brand colors to keep pieces uniform and not overstimulate the customer.

This student project was a rebrand of Summer’s Eve feminine hygiene products produced for sensitive skin. Summer’s Eve feminine cleansers and cloths are free from dyes, parabens and alcohol, and they are gentle enough for everyday use.

The redesign was created to be more inclusive to all ages and identities through neutral colors and soft approachable shapes.

Raymour & Flanigan wanted a complete redesign of their mini catalog. It was a 26 page direct mail publication which took its pages from their larger quarterly magazine. They wanted to fit more product within its pages, without overwhelming the customer. My solution to this was to make the catalog more of a tool for the customer to use to furnish their own homes. I broke the pages into categories by furniture type, then further separated the furniture by style. This allowed the customer to view the furniture piece by piece, as well as a part of a larger collection. This also allowed for there to be more product in the catalog overall.

This student project is a rebrand for Billie Razors. Billie provides quality shaving supplies and premium body care products. They deliver affordable shaving supplies for all of womankind, celebrating our choice to be shaggy, smooth, or anything in between. I created this brand to showcase Billie’s fun and accepting nature through color and playful design

The Adirondack Mountain Club is an organization which brings together those who have a passion for hiking and the Adirondack Mountains while providing them with information for their future outdoor adventures in Upstate New York. Included in these adventures are the 42 high peaks of the Adirondacks. In addition to a new visual identity and logo, I designed and illustrated a series of patches for a few of the high peaks in the Adirondacks. After completing a climb, a hiker would be sent a package containing patches, stickers, and buttons for the peak that they conquered.

The Badass Women of Science book series showcases the stories of the women who have been significant influencers in their field. The tearing away of their eyes was to represent how these women’s stories have been almost invisible to history until now. For each scientist, I illustrated a pattern created from objects that were significant to their work.

Raymour and Flanigan was in need of an updated look for their VIP Club materials to better match their overall brand. The goal was for stores to host VIP Events on Saturdays and Sundays to drive customers into showrooms. These materials would include in-store signage, POPs, handout cards, and a series of email blasts. They wanted the main focus to be on the free gift, and the percentage off of the customers purchase. After these materials were

updated, ten stores that hosted Saturday events saw a 107% lift in store traffic and a 29% rise in written sales. On Sunday, nineteen stores had a 133% lift in store traffic and a 71% lift in sales.

The Design Magazine is a 74 page publication which is sent to homes and Raymour & Flanigan stores quarterly. The magazine features articles about upcoming trends, furnishing the customers home for the season, health and wellness, designing based by style type, etc.

My responsibilities include:
- Creating the milestone calendar for the design team, copy team, and photo studio team
- Brainstorming article ideas
- Designing the layouts for my articles
- Preparing the book for print
- Being in contact with our print vendor

These spreads were created for the Society of Publications Designer’s student competition. The first spread is a ‘How To’ guide for creating the perfect playlist. The second is a visitor’s guide to The Valley in Los Angeles. For both spreads I was challenged to take a lot of information and present it in such a way that would be digestible to the reader. I wanted to incorporate original illustrations for each spread, as well as some hand lettering, to go with the young artistic vibe of each article.